The IYC Approach

The Inspiration

I have had the privilege of working with some of our brightest minds and most entrepreneurial spirits as their supporter and confidante.

Plus my career story is rich and varied, full of transitions into new career territory (successes and shaky moments!) From boilersuit to boardroom and beyond that’s me 🙂

Inspired by a multitude of career conversation and professional development interactions, research and varied personal experiences…

… Innovating Your Career is an approach to career development in our modern world.

It brings together thinking, stories and my own experience from the world of science and engineering, entrepreneurship, innovation and doctoral research, leadership, education and business.

It is fed by my desire to enable people to build a rewarding, successful career on their own terms; to help them thrive in a dynamic, ever-evolving career landscape.

The Heart and Soul

The guiding principles of the Innovating Your Career approach are…

Be the author of your unique career story. Set your own evolving measures of career success and view every transition an exciting new chapter.

Be a Career Adventurer. Reset your perspective on newness, uncertainty and change so you can see, find and create opportunities everywhere.

Be a Value Creator. Free yourself from the traditional transactional view of a career. Add value for yourself and others wherever you go.

The Four Elements

The Innovating Your Career approach is made up of four interconnected elements…

OPEN: Adopting, developing and maintaining a creative mindset. Embracing creativity and creative thinking as your default setting.

DISCOVER: Appreciating and understanding your personal value. Recognising yourself as a source of value creation in your career mix.

EXPLORE: Going beyond your bubble to find and create career opportunities which add value for yourself and others in equal measure.

ENGAGE: Connecting, inspiring, building trust with career champions, employers and clients. Bringing value with all your communication.

Why IYC Matters

Maintaining Your Agility

The events of 2020 sent waves of rapid change through everyone’s lives; professional and personal.

The Innovating Your Career approach enables you to develop and maintain the agility and evolve-ability needed to thrive in this altered landscape. 

Avoiding The Value Vortex

We all experience transitions in our career, planned or unplanned. The change and newness involved can be empowering. It can also skew how we perceive our own value. Meaning we turn our newness and progression into a negative instead of a positive.

The Innovating Your Career approach helps you balance mindset, appreciation of personal value, understanding of what others value and the ability to create value together.

Future-proofing Your Career

The future has always been uncertain. Many people mask this by holding on tightly to their chosen career paths, roles or measures of success despite the warning signs.

The Innovating Your Career approach helps you to take a pragmatic view from the bright side and make uncertainty your friend so you’ll be able to adapt and evolve your career story into the future.


At a career crossroads or want to make a career pivot? My free 30-minute career call is a great way to get the conversation started and begin accessing the power of the Innovating Your Career approach. Please follow this link to book via Calendly…

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